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Case study

Orthojoy:

  • Research
  • UI UX design
  • Prototyping
  • Shopify development
Ortho Joy provides pain relief solutions for foot care, offering a range of orthopedic footwear, supportive accessories, and topical applications designed to enhance mobility and ensure long-term comfort. With a focus on ergonomic design and medically approved materials, Ortho Joy’s products help users alleviate foot fatigue, improve posture, and support daily activities with ease.

Together
we achieved

0%

Increase in returning order

0%

Increase in sales

0%

Increase in conversion

Objective & ApproachChallenges FacedOur Solutions

To establish a strong digital presence and improve e-commerce performance, the following strategies were implemented:

  • Developing a User-Friendly Digital Platform: Designed an intuitive and mobile-optimized website for a seamless shopping experience.
  • Optimizing the E-Commerce Experience: Enhanced product pages with detailed descriptions, size guides, and customer reviews.
  • Strengthening Customer Engagement & Education: Introduced informative content on foot care, orthopedic benefits, and proper footwear selection.
  • Enhancing Brand Trust & Online Visibility:
    Implemented SEO best practices to improve search rankings and drive organic traffic.

While Ortho Joy had a strong product line, it faced several challenges in its online growth:

  • Low User Engagement & Repeat Purchases – Lack of interactive content and structured product information resulted in lower retention.
  • Complex Website Navigation – The existing website was difficult to browse, making product selection cumbersome for users.
  • High Cart Abandonment Rates – Customers hesitated to complete purchases due to a lack of trust-building features and a complicated checkout process.
  • Limited Digital Presence – Insufficient online visibility and minimal search engine optimization led to lower reach and engagement.

To address these challenges, a technology-driven and customer-focused approach was implemented:

  • Revamped UI/UX for a Better Shopping Experience:
    Designed a clean and structured layout for seamless product discovery.
  • Strengthened E-Commerce Performance:
    Optimized product pages with detailed specifications, customer testimonials, and size recommendations.
  • Boosted Customer Trust & Retention:
    Integrated secure payment gateways and clear return policies to build credibility.
  • Enhanced Brand Visibility & Digital Marketing:
    Implemented SEO-driven content and targeted ad campaigns to increase website traffic.

Results Achieved:

Through strategic digital transformation and customer-first improvements, Ortho Joy successfully strengthened its online presence, enhanced customer experience, and boosted sales performance—positioning itself as a trusted leader in orthopedic footwear solutions.
  • 23% Increase in Website Sessions – Improved UI/UX and SEO strategies attracted more visitors.
  • 17% Increase in Returning Orders – Personalized recommendations and customer engagement efforts led to higher retention.
  • 36% Increase in Orders – A simplified purchasing process and trust-building elements boosted overall conversions.

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