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Case study

Dotokids:

  • Research
  • UI UX design
  • Prototyping
  • Shopify development
Dotokids specializes in creating trendy, durable, and comfortable leggings and joggers exclusively designed for children. By blending playful designs with high-quality fabrics, Dotokids ensures that kids enjoy unrestricted movement and all-day comfort, making their outfits perfect for every adventure.

Together
we achieved

0%

Increase in returning order

0%

Increase in sales

0%

Increase in conversion

Objective & ApproachChallenges FacedOur Solutions

To establish a vibrant online presence and enhance the shopping experience, the following strategies were implemented:

  • Developing a Playful & Engaging E-Commerce Platform: Designed a colorful, interactive, and easy-to-navigate website that aligns with the brand’s energetic theme.
  • Enhancing Product Discovery & User Experience: Organized product categories efficiently, providing detailed size guides, fabric details, and care instructions.
  • Optimizing E-Commerce Performance Implemented a streamlined checkout process with secure payment options to reduce cart abandonment.
  • Strengthening Digital Presence & Customer Engagement: Improved SEO and search rankings, ensuring the brand reaches a wider audience.

Despite its unique and stylish product line, Dotokids encountered several hurdles in its digital journey:

  • Low Online Engagement & Brand Visibility – The brand struggled with minimal online traffic and lacked a strong digital identity.
  • Cluttered Website Design – The previous website lacked an engaging layout, making it difficult for users to explore products.
  • High Cart Abandonment Rates – A complex checkout process and insufficient product details led to missed conversions.
  • Ineffective SEO & Content Strategy – The website lacked optimized content, making it difficult to rank on search engines and attract organic traffic.
  • Limited Social Proof & Trust Signals – The absence of customer reviews, testimonials, and trust badges reduced consumer confidence and impacted conversions.

To tackle these challenges, a dynamic and customer-focused digital strategy was implemented:

  • Revamped UI/UX for a Fun & Seamless Shopping Experience: Developed a visually engaging and responsive website, ensuring smooth product browsing and navigation.
  • Optimized Product Pages for Better Conversions: Improved product listings with detailed descriptions, high-resolution images, and real-customer testimonials.
  • Streamlined Checkout & Trust-Building Features: Simplified the checkout process, reducing the number of steps required to complete a purchase.
  • Boosted Digital Presence & Marketing Outreach: Implemented SEO best practices to drive organic traffic and improve search rankings.
    Launched targeted social media campaigns and promotional offers to boost sales and engagement.

Results Achieved:

Through strategic digital transformation and customer-first improvements, Dotokids successfully strengthened its online presence, enhanced the shopping experience, and boosted sales performance—positioning itself as a go-to brand for stylish and comfortable kids’ apparel.
  • 📊 28% Increase in Sales – Improved website usability and targeted marketing efforts drove more purchases.
  • 📈 21% Increase in Returning Orders – A better shopping experience and personalized offers led to higher customer retention.
  • 🚀 39% Increase in Orders – Streamlined checkout and trust-enhancing features resulted in more completed transactions.

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